Product design can lure customers and enhance their satisfaction. It has become indispensable to sustainable business development. An effective design strategy can enhance brand value and competitiveness for an enterprise amidst keen market competition. Furthermore, intellectual property (IP) protection regarding design is also critical to enterprises. This seminar will explore how to enhance brand value through design and related IP protection issues. Industry representatives will also share their successful experience.
Date: 27 January 2016 (Wed)
Time: 2:30 – 5:00 p.m.
Venue: Lecture Theatre, G/F, Hong Kong Central Library, No. 66 Causeway Road,
Causeway Bay, Hong Kong (MTR Tin Hau Station Exit B)
Language: Cantonese
Topic: Adding value to your business through innovation
Speaker: Mr Eric Yim, Chairman, Design Council of Hong Kong
Topic: Design’s IP management and exploitation
Speaker: Mr Anthony Tong, Deputy Chairman, Copyright Tribunal
Experience Sharing Session
Guests : Mr Rex Ma, Co-founder and Managing Director, iGen6 New Media Group
Dr Raymond Choy, Founder and President, Toy2R Group Ltd
Moderator: Mr Eric Yim, Chairman, Design Council of Hong Kong
Registration Interested persons are welcome to participate in this seminar. Admission is free.
Please visit SUCCESS Website (www.success.tid.gov.hk) for online registration, or fill in the
registration form below and fax it to 2391 7375. The deadline for registration is 25 January 2016 (Mon) but registration will be closed once seats are all taken. Enquiry Hotline: 3403 6111.
Download Registration Form
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Details: https://www.success.tid.gov.hk/tid/tcchi/activity/activity.jsp
Source: Trade and Industry Department
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