Targeting the robust silver market, Y Silver Link was launched by HKYWCA to provide sale of "daily living products" as well as “home environment improvement service” for the new elders. Elders are employed to take charge of the store daily operation and which in a way to facilitate their fulfilling a positive ageing and serving the community.
Y Silver Link specifies on selling quality elderly household and daily living products, for the sake of creating a quality and safe home environment for the elders, and supporting the concept of “Ageing in Place”. Elders are employed as 「Senior Home and Living Consultant」to regularly organize talks and exhibitions in different organizations. Elder consultants can share their personal experiences and perspectives on different types of silver products, which in a way to meet the needs of an aging society.