Revitalization of the spirit and logo of "made in Hong Kong": sustaining the techniques of Hong Kong garment industry and keeping the workers' spirits up. Empowerment of workers: an enterprise participated, managed, operated, organized and produced, ALL by Hong Kong workers. Conscientious Consumerism: promoting responsible shopping and stopping the invasion of "sweatshop products". Responsible Corporatism, Social Unison: enabling workers keep developing their techniques; unemployed and senior workers can regain their esteem.
Environmental-friendly: mainly using natural materials and recycle "potential waste" and turing them into sustainable products. Economical: giving used materials a new life. Creative: changing waste into new and stylish products, giving used materials new faces.